Tuesday 18 November 2014



SUNDERLAND 1-TANZANIA 1


 SUNDERLAND DOES IT AGAIN AT  WTM-TANZANIA  STAND
> By  Ayoub  mzee
> Today was the final day of WTM 2014 at ExCeL London. Sunderland AFC
> continued  to strengthen its links with  Tanzania in particular, following
> the signing of a ground-breaking business partnership, which sees the
> country become the ‘Official Destination Partner’ of Sunderland AFC.
> Once  again  Sunderland  officials  were  present  at  the  Tanzania’s
> stand  at  the  world  travel  market  not  only  to give  support  to
> Tanzania  Tourist  board  as  tourism is a key factor in the upward growth
> of the Tanzanian economy and the partnership aims to use the global reach of
> the Barclays Premier League to promote the country as a tourist destination.
> Premier League football is watched in over 200 countries, with accumulative
> audience of a phenomenal 4.7 billion, making it the most watched sporting
> league in the world but  also  free  tickets  were  offered  through  a
> rafle  to  watch  a match  between Sunderland  and  Chelsea. Present  was
> the  Tanzania  high  commissioner  H.E  Peter  kallaghe and  other
> dignitaries .