TANZANIA- THE FIRST AFRICAN COUNTRY TO ADVERTISE IN THE ENGLISH PREMIER LEAGUE
By Ayoub mzee –London
The Tanzania Tourist Board journey which has already seen them though the world travel market in East London has now stopped at Stoke city in the heart of England .Formed in 1863 by the former pupils of the Charterhouse school, Stoke City is the second oldest league club in the World. It here that Tanzania has decided to start their campaign to woo tourists to Tanzania ,after TTB having purchased a 6 English Premier League club perimeter advertising package. .This campaign of showing Tanzania’s adverts on LED Screens will run thought all English premiership games where Blackburn Rovers ,Newcastle, Sunderland, Stoke City, West Bromwich Albion, and Wolverhampton Wanderers are playing., since we started our campaign(between August and September 2010), , Tanzania has received a Total of 24,306 exposures,87,883 Durations(Global in seconds),1,810,583 global100% media equivalency ($) and 515,842- Global 100% media evaluation($).(Source: Repucon Media Evaluation).
Why should Tanzania Tourist Board chose to invest in Football?, it’s the world favorite game. In the UK , almost 75% of 16 to 34 years old are interested in football, football provides an excellent , entertaining and exciting backdrop to showcase a product and football is played by over 265 million people and still growing..By this Tanzania tourism will get Brand awareness, Brand visibility, Trust and credibility, Web traffic, Promotional Assets, Talent Rights, shirt sponsorship, Broadcast to 211 countries worldwide with 2.85 billion cumulative audience for all English premiership games in over 500 million homes alone. ,etc. Since Tanzania is the first county to advertise in the English Premier league, we hope Tanzania Tourism becomes a permanent stay at the English Premier ship grounds and reap the rewards
