DEVOTA KASANDA MDACHI-TANZANIA’S MOST POWERFUL BUSINESS WOMAN
By Ayoub Mzee
Meet Devota Kasanda Mdachi
the Tanzania Tourist Board ‘s
Marketing Director, the first woman to hold this position in Tanzania. She
is billed as
Tanzania’s most powerful business woman by
Newdeal Africa – based in London. It's been a ground breaking year
for her in business .Within a
short time since
her appointment Tanzania’s
fortunes have doubled
as far as
Tourism is concerned in
Tanzania
Ms. Mdachi will be based in the TTB head office in Dar es
Salaam, Tanzania. More CEOs, more industries, more power, more challenges.
That’s the story of Fortune’s 2014 ranking of the 50 Most Powerful Women in
Business, which features an all-time record of 24 large-company CEOs in its
pages. Our women are leading—and in many cases pushing through difficult tran
She has been
art of the team
that has seen Sunderland AFC (SAFC) an English premiership club
officially strengthen its links
with the African continent, after cementing its partnership with Tanzania.She also
oversaw the ground breaking deal between
Tanzania Tourism and Stoke
City English premiership
club.This made Tanzania
the first African
coutry to dela
with the English premiership
Why the English
Premiership? It is the world favourite game. In England, almost 75% of
16 to 50 years old are interested in football, football provides an excellent ,
entertaining and exciting backdrop to showcase a product and football is played
by over 265 million people and still growing. By this Tanzania will get brand awareness, brand visibility,
trust and credibility, web traffic, promotional assets, talent rights, shirt
sponsorship, broadcast to 211 countries worldwide with 2.85 billion cumulative
audience for all English games in over
500 million homes alone.And why Tourism? Tourism is a key factor in the
upward growth of the Tanzanian economy and the partnership uses the global
reach of the Barclays Premier League to promote the country as a premier
tourist destination. Premier League football is watched in over 200 countries,
with accumulative audience of a phenomenal 4.2 billion, making it the most
watched sporting league in the world.
As of now, Sunderland FC has already developed close links
with Tanzania, through providing technical and practical support to the
development of a football academy project, the first of its kind in the
country. The project will see thousands of youngsters benefit from a joined up
approach combing football, education and community engagement, harnessing the
knowledge and expertise of Sunderland AFC and its own successful academy.
Lazaro S. Nyalandu, MP, Tanzania’s Minister of Natural
Resources and Tourism, is quoted as said: “Tanzania
Tourist Board is proud to be associated with Sunderland AFC. We believe that
the partnership enhances the Board’s efforts in promoting Tanzania to the world
and will also help to attract investments and develop sports tourism in
Tanzania.”
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When contacted on
how she does
it, she smiled
and said “It
all a big team’s
work and support of
Government”.
And for the first
time in English premiership history , on
the 29.11.2014 , in a
match between Sunderland
and Chelsea, Sunderland Fc
will wear Tanzania brand Jerseys
.
